Mohammad Reza Khodadust
Abstract
Ideology, power, and identity are truly reflected in people’s daily discourse including mark negotiation discourse of students. Peculiar power relations in Iranian academic settings and the unique features of politeness in Farsi extending up to Ta’arof motivated the researcher to statistically ...
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Ideology, power, and identity are truly reflected in people’s daily discourse including mark negotiation discourse of students. Peculiar power relations in Iranian academic settings and the unique features of politeness in Farsi extending up to Ta’arof motivated the researcher to statistically analyze a total of 50 mark negotiation discourse samples of Iranian university students from diverse disciplines. Data analysis revealed patterns of initiating and closing, persuading through lexical items, using politeness markers, intensifying, and consequencing. The goal is finding out how both male and female students from various disciplines buy their respective professors’ favors in their online mark reconsideration appeal to increase their mark and avoid failure.
Mohammad Reza Khodadust
Abstract
With recently widespread use of mobile phones and SMS communication in Iran and reformulation of conventional communication practices, short message advertisements have recently started to gain prominence in the world of advertisement as a quick, less costly, available and reliable means of introducing ...
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With recently widespread use of mobile phones and SMS communication in Iran and reformulation of conventional communication practices, short message advertisements have recently started to gain prominence in the world of advertisement as a quick, less costly, available and reliable means of introducing the products and services offered by the companies and institutions. With this in mind, the present study focuses on a qualitative /quantitative sociolinguistic study of 100 SMS advertisements in Iran. Having divided the messages into four categories according to message senders, it has tried to highlight statistically the effect of message type on message length, the role of semiotics, the lexicogrammatical tools of nominalization, intensifiers, and connotatively-loaded consumerism discourse as well as foregrounding, intertextuality and the type of address terms in persuading the message receivers to buy or use the products and services advertised and impose them on the recipients in addition to a reference to the effect of prevalent ideology on the contents of the message.