2. Applied Linguistics (Inspirations from neighbor disciplines)
Mohammad Hossein Yousefi; Farzad Rostami
Abstract
AbstractPrint advertisements not only directly try to persuade buyers but also indirectly play a role in shaping their social attitude. An interesting area of research that as yet has received little or no attention is the study of the representations of females in magazines that their readers are mostly ...
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AbstractPrint advertisements not only directly try to persuade buyers but also indirectly play a role in shaping their social attitude. An interesting area of research that as yet has received little or no attention is the study of the representations of females in magazines that their readers are mostly women. This study examined print advertisements in local family and health magazine from a Critical Discourse Analysis perspective. It mainly focused on the use of women in advertisements and strategies employed by advertisers to manipulate and influence their customers. The analysis is based on Fairclough’s three -dimensional framework. It demonstrates how the ideology of ‘women's portrait’ is produced and reproduced through advertisements in popular local women’s magazines. The findings indicated that advertisers used various strategies to take advantages of women. The advertisements promote an idealized lifestyle and direct readers to a certain extent into believing whatever that is advertised is indeed true. This study revealed how the ideologies of beauty and health are constructed and reconstructed through magazines by stereotyping how advertised products are synonymous with a better life. Advertising language is used to control people’s minds. Thus people in power (advertisers) use language as a means to exercise control over others.Keywords: critical discourse analyses, gender role, advertisement, magazine
Fatemeh Mahdavirad; Mohammad Ghane
Abstract
Employing the appraisal framework in discovering the way ideology is crystalized through discourse, the present study attempts to investigate how journalistic ideologies and political positions are manifested through attitudinal terms. Referring to White’s (2012) distinction of attitude types, ...
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Employing the appraisal framework in discovering the way ideology is crystalized through discourse, the present study attempts to investigate how journalistic ideologies and political positions are manifested through attitudinal terms. Referring to White’s (2012) distinction of attitude types, inscribed vs. invoked, based on Martin and White’s (2005) appraisal theory, journalistic ideology together with the positivity and negativity they offer with regard to the Iranian nuclear issue was investigated. The study also refers to the selection and omission of certain aspects in this regard by the media. The study reveals an ideological bias towards portraying a negative presentation of Iranian nuclear policy in the western media. Iranian journalists, however, tend to highlight the positive dimension of the Iranian nuclear program.
Rana A. Saeed Almaroof; Kais Amir Kadhim
Abstract
The question of identity in a narrative text is one of the most influential questions that need further study. The variations in the factors that may affect the concept of identity add to the complexity of the narrative text. The study aims at analyzing the main phases, stages, themes and events of Moses’ ...
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The question of identity in a narrative text is one of the most influential questions that need further study. The variations in the factors that may affect the concept of identity add to the complexity of the narrative text. The study aims at analyzing the main phases, stages, themes and events of Moses’ life story as part of the narrative discourse. The effects of time and place on the main events can help in developing the identity of Moses and other characters. The fact that time has influential features that are supposed to be found in a narrative text is crucial to this study. The most important result reveals that the three phases of configuration embrace different stages, themes and events. These stages and themes, in turn, correlate with the main events based on the main character’s intention and the transition of themes. Finally, the main features of time such as importability, stability and symbolization have their implication in developing the identity in the selected text.
Davud Kuhi; Sirous Khoubkar
Abstract
This study aimed at discussing and representing discourse analysis of classroom talk in two contexts. It is significant, since it considers different genres of talk, cultural and social identities, social relations, different ideologies and many other aspects in this analysis. It attempts to analyze ...
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This study aimed at discussing and representing discourse analysis of classroom talk in two contexts. It is significant, since it considers different genres of talk, cultural and social identities, social relations, different ideologies and many other aspects in this analysis. It attempts to analyze the dominant classroom patterns in two contexts. Two cases of study were analyzed in this study: a rural setting which includes 28 participants, and an urban setting including 32 participants. Using Schiffrin’s model of study with different principles – speech act theory, Interactional sociolinguistics, pragmatics, ethnography of communication, conversation analysis, and variation analysis – we tried to interpret and analyze different forms and functions of utterances, different social orders, ideas, thought processes and social identities of participants in each context. Frank talks, simple constructions of utterances, simple action clauses and their referents are common in rural setting, while intertextuality, literal phrases, similes and metaphors, ellipses and complicated action clauses and their referents are popular in urban settings. The findings of this paper direct us toward a complete needs analysis and designing new courses in two contexts. These indicate that there are many differences among two groups.
Davud Kuhi
Abstract
The absolute hegemony of international code of (academic) communication has resulted in the development and spread of the discoursal voice of the culture form which historical English has emerged, and, as a consequence, any violation from the generic conventions and thinking patterns born out of such ...
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The absolute hegemony of international code of (academic) communication has resulted in the development and spread of the discoursal voice of the culture form which historical English has emerged, and, as a consequence, any violation from the generic conventions and thinking patterns born out of such a discourse has resulted in the deprivation of non-native thinkers form active participation in production, publication and distribution of their academic findings. The argument in this paper is based on the proposal that if some of the formulated, standardized patterns of the production of academic knowledge are to be challenged and a new movement towards scientific, academic pluralism is to begin, development of a wider atmosphere for a better treatment and acknowledgment of cultural-historical voices of thinkers of different ethnic, cultural backgrounds seems inevitable. This approach necessitates some different, non-conventional ways of defining the role of language in general and English in particular in academic communication. Our conception of 'international' in this proposal is the development of a virtual code which possesses the capacity of reflecting and encoding various national-cultural discourses within international academic communication. This multi-voiced English would encourage alternative ways of thinking about and understanding the realities of the world, discourage its users from non-critical reading of the superficial patterns of texts, and develop the understanding of its users about the underlying ideologies of discourses shaping and constructing the realities of our world.