2. Applied Linguistics (Inspirations from neighbor disciplines)
Amin Karimnia; Pardis Rahimi
Abstract
This study draws on a comparative framework to evaluate the translation of political implications in three Persian translations of the novellaAnimal Farm (by George Orwell), using Fairclough’scritical discourse analysis (CDA) model. The study regards political implications and ideologies ...
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This study draws on a comparative framework to evaluate the translation of political implications in three Persian translations of the novellaAnimal Farm (by George Orwell), using Fairclough’scritical discourse analysis (CDA) model. The study regards political implications and ideologies as a mode of background knowledge shared by writers and audiences in the source language. Fairclough’s model involves three qualitative stages (interpretation, explanation, reproduction) and takes into account ideological stances. Political allusions in novels, if not sufficiently translated, could downgrade the implicit purposes and even the meaningfulness of the text. Given this significant function, the study specifically focuses on linguistic items that play an extra-textual role in meaning formation and the way they are translated into Persian. Hidden ideologies may appear in the form of assumptions, presuppositions, interactional history, or cultural references. This study emphasizes that translators must not take at face value what Fairclough calls “members resources” and must examine their choices against other sources.
Farzad Salahshoor; Hamideh Baggali; Bahram Behin
Abstract
Bakhtin's dialogism respects differences and appreciates dialogue. Different fields of the humanities are increasingly apprehending dialogism; however, few studies have applied it in the realm of critical discourse analysis. The present study presupposes that a fundamental similarity exists between ...
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Bakhtin's dialogism respects differences and appreciates dialogue. Different fields of the humanities are increasingly apprehending dialogism; however, few studies have applied it in the realm of critical discourse analysis. The present study presupposes that a fundamental similarity exists between dialogism and critical discourse analysis in their respect for different human voices to be heard. To present a study embracing dialogism in the given field, this research analyzed Martin Luther King's "I Have a Dream" and Malcolm X's "The Ballot or the Bullet", as two leading political speeches in the history, using two master concepts of dialogism, self and other, in line with utterance, polyphony, centripetal and centrifugal forces and architectonics. The results showed that the explored political utterances were the locus of struggle between centrifugal and centripetal forces through which self-other architectonics in "The Ballot or the Bullet" appeared primarily in the form of binary opposition and relative dominance of one voice; in contrast, the architectonics in "I Have a Dream" showed various examples of polyphony and reconciliation of the voices. The domination of a single voice in the former and plurality of the voices in the latter yielded the speech utterances respectively as the monologic and dialogic utterances where covert maintenance of power in monologism, in contrast to dialogism, can serve the aim of critical discourse analysis to study the relation between discourse and power.
Mohammad Reza Khodadust
Abstract
With recently widespread use of mobile phones and SMS communication in Iran and reformulation of conventional communication practices, short message advertisements have recently started to gain prominence in the world of advertisement as a quick, less costly, available and reliable means of introducing ...
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With recently widespread use of mobile phones and SMS communication in Iran and reformulation of conventional communication practices, short message advertisements have recently started to gain prominence in the world of advertisement as a quick, less costly, available and reliable means of introducing the products and services offered by the companies and institutions. With this in mind, the present study focuses on a qualitative /quantitative sociolinguistic study of 100 SMS advertisements in Iran. Having divided the messages into four categories according to message senders, it has tried to highlight statistically the effect of message type on message length, the role of semiotics, the lexicogrammatical tools of nominalization, intensifiers, and connotatively-loaded consumerism discourse as well as foregrounding, intertextuality and the type of address terms in persuading the message receivers to buy or use the products and services advertised and impose them on the recipients in addition to a reference to the effect of prevalent ideology on the contents of the message.