2. Applied Linguistics (Inspirations from neighbor disciplines)
Roya Monsefi; Marziyeh Charkhtab
Abstract
In the field of multimedia translation, one of the trickiest challenges relates to translation of children’s cartoons. Animated cartoons may appear puerile but they can play an essential role in child’s mental and emotional development and education. Dubbing and subtitling are the main modes ...
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In the field of multimedia translation, one of the trickiest challenges relates to translation of children’s cartoons. Animated cartoons may appear puerile but they can play an essential role in child’s mental and emotional development and education. Dubbing and subtitling are the main modes of animated cartoon translations. Each of them interferes into the original version to some extent in order to make it sound natural, educational and entertaining to the target audience. With the use of descriptive method, the present study investigates the translation of twelve animated cartoon titles from English into Persian in 1980s to early 2000s and compares them in terms of factual beliefs and evaluative beliefs which are proposed by van Dijk (1998). While the former refers to the shared knowledge of the society, the latter is concerned with judgments and values, which constitute ideologies. When a factual belief from source society is replaced by an evaluative belief or opinion in target society, it can be considered as a false factual belief. The results demonstrated that in translation of animated cartoons titles, Iranian translators frequently preferred free translation since they changed factual beliefs to false one or replaced them by evaluative ideologies. The effects of such changes on children are inevitable.
3. Applied Literature
Taher Ben Khalifa
Abstract
This paper deals with the study of how racist ideologies are constructed in Crane’s “A Dark Brown Dog” using the CDA framework. Benefitting from the approaching between literature and linguistics, it focuses on the linguistic examination of the (re)construction of whiteness and blackness ...
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This paper deals with the study of how racist ideologies are constructed in Crane’s “A Dark Brown Dog” using the CDA framework. Benefitting from the approaching between literature and linguistics, it focuses on the linguistic examination of the (re)construction of whiteness and blackness based on the assumption that racism is: a social, a discursive, and an ideological construct. This tri-dimensional construct is treated within a theoretical triangulation ranging from cognition, society, and discourse. Based on the view of discourse as a process of coding and decoding of meaning, the text of this story is explored at various levels of language use: a) contextual analysis focuses on the study of how the depiction of the setting and the characters serves to draw the scene of racial inequality; b) textual analysis deals with the way narration contributes to the (re)production of racism; and c) identity analysis is devoted to the study of how racial identity evolves across generations. The results showed that: first, the representation of the characters highlights the binary structure of the southern American society marked by the inferiority of the blacks and the superiority of the whites. Second, the way actions and events are narrated reflects the unequal distribution of power between blacks and whites. The existing asymmetry of power is traced in the duality of punishment and obedience. Third, the racist ideologies and race relations evolve across generations depending on: the amalgamations happening at the family level, the evolution of society, and the evolution of its legislations.