Ideology in Translation of Animated Cartoon Titles: Peculiarities and Anomalies

Monsefi, Roya; Charkhtab, Marziyeh

doi:10.22049/jalda.2019.26440.1115

Document Type : Research Article

Authors

Roya Monsefi ¹
Marziyeh Charkhtab ²

¹ Assistant Professor of Translation Studies, Department of English Language and Literature, Azarbaijan Shahid Madani University, Tabriz, Iran.

² Ma Student of Translation Studies, Department of English Language and Literature, Azarbaijan Shahid Madani University, Tabriz, Iran.

https://doi.org/10.22049/jalda.2019.26440.1115

Abstract

In the field of multimedia translation, one of the trickiest challenges relates to translation of children’s cartoons. Animated cartoons may appear puerile but they can play an essential role in child’s mental and emotional development and education. Dubbing and subtitling are the main modes of animated cartoon translations. Each of them interferes into the original version to some extent in order to make it sound natural, educational and entertaining to the target audience. With the use of descriptive method, the present study investigates the translation of twelve animated cartoon titles from English into Persian in 1980s to early 2000s and compares them in terms of factual beliefs and evaluative beliefs which are proposed by van Dijk (1998). While the former refers to the shared knowledge of the society, the latter is concerned with judgments and values, which constitute ideologies. When a factual belief from source society is replaced by an evaluative belief or opinion in target society, it can be considered as a false factual belief. The results demonstrated that in translation of animated cartoons titles, Iranian translators frequently preferred free translation since they changed factual beliefs to false one or replaced them by evaluative ideologies. The effects of such changes on children are inevitable.

Keywords

20.1001.1.2383591.2018.6.2.7.9

Main Subjects

Translation

Article Title [Persian]

ایدئولوژی در ترجمۀ عناوین انیمیشن ها: بررسی مختصات و نابهنجاری ها

Abstract [Persian]

در حیطه ی ترجمه ی چند رسانه ای، ترجمه ی کارتون برای کودکان یکی از دشوارترین چالش هاست. کارتون ها ممکن است بچه گانه به نظر برسند؛ اما نقشی اساسی در رشد ذهنی و عاطفی کودک و آموزش وی ایفا می کنند. دوبله و زیرنویس شیوه های اصلی ترجمه ی کارتون هستند. هر یک از آن ها تا حدی در نسخه ی اصلی دخل و تصرف می کنند تا آن را برای مخاطب زبان مقصد طبیعی، تعلیمی و تفریحی جلوه دهند. اولین مشخصه ی هر کارتون عنوان آن است. پژوهش حاضر با استفاده از روش توصیفی، در بازه ی زمانی دهه ی 80 میلادی تا سال 2002، دوازده عنوان کارتون به زبان انگلیسی را با ترجمه ی فارسی آن ها بر مبنای چارچوب نظری ون دایک (1998) و از منظر باور های واقعی و باورهای ارزشی مقایسه می کند. در حالی که منظر اول به دانش مشترک جامعه اشاره دارد، مورد دوم به قضاوت ها و ارزش ها مربوط می شود که ایدئولوژی را شکل می دهند. هنگامی که باور یا عقیده ای ارزشی در جامعه ی مقصد جایگزین باوری واقعی از جامعه ی مبدٲ می شود، می تواند به عنوان یک باور واقعی کاذب تلقی شود. نتایج پژوهش حاضر حاکی ار آن است که که در ترجمه ی عناوین کارتون، مترجمان ایرانی اغلب ترجمه ی آزاد را ترجیح می دادند؛ زیرا آن ها یا باورهای واقعی را به باورهای کاذب تغییر دادند و یا ایدئولوژی های ارزشی را جایگزین باورهای واقعی کردند. آثار چنین تغییراتی روی کودکان اجتناب ناپذیر است.

Keywords [Persian]

ایدئولوژی ها
باورهای حقیقت مند
باورهای ارزشگذارانه
کارتن انیمیشن
کودکان
عناوین کارتن ها

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Journal of Applied Linguistics and Applied Literature: Dynamics and Advances

Ideology in Translation of Animated Cartoon Titles: Peculiarities and Anomalies

References

References

Volume 6, Issue 2 - Serial Number 12
September 2018
Pages 117-128

Ideology in Translation of Animated Cartoon Titles: Peculiarities and Anomalies

References

References

Volume 6, Issue 2 - Serial Number 12September 2018Pages 117-128

Volume 6, Issue 2 - Serial Number 12
September 2018
Pages 117-128