Bernstein, D. (1974). Creative advertising. London: Longman.
Cook, G. (2001), The Discourse of Advertising. London: Routledge
Courtney, T., & Lockeretz, S. W. (1971). A woman’s place: Analysis of roles portrayed by women magazine advertisements. Journal and Marketing Research, 8, 92-95.
Delin, A. (2000). The language of everyday life. London: Sage.
Fairclough, N. (1989). Feminism and Linguistic Theory. New York: Palgrave Publishers.
Fairclough, N. (1989). Language and Power. London: Longman.
Fairclough, N. (1992). Discourse and Social Change. Cambridge: Polity Press.
Fairclough, N. (1995), Media discourse. London: Edward Arnold.
Fairclough, N. (1995b). Critical discourse analysis: The critical study of language. London: Longman.
Fairclough, N. (2001). Language and Power. United Kingdom: Longman.
Fairclough, N., & Graham, P. (2002). ‘Marx as critical discourse analyst: the genesis of a critical method and its relevance to the critique of global capital’, Estudios de Sociolinguistica, 3(1), 185–229.
Fairclough, N. (2003). Analysing discourse: Textual analysis for social research. London: Routledge.
Fairclough, N. (2010). Critical discourse analysis: The critical study of language (Second edition). London: Longman.
Filekova, M. (2011). Promotion of cultural values and stereotypes in advertising oriented towards women. Unpublished Thesis.
Fill, C. (2002). Marketing communications: Contexts, strategies and applications. Harlow: Financial Times.
Habiba, C. (2008), Gender and the language of advertising: A sociolinguistic analysis of women’s representation in British and Moroccan Magazine Advertisements.Unpublished Thesis, http://hdl.handlenet/ 1822/ 7921
Halliday, M. A. K. (1994). An introduction to functional grammar. London: Edward Arnold.
Jana, L. (2006). The language of advertising with concentration on the linguistic means and the analysis of advertising. Unpublished Thesis.
Jhally, S. (1995). Image-based culture. Advertising and popular culture. In G. Dines, & J. M. Humez (Eds.), Gender, race and class in media. A text-reader (pp. 77-88). Thousands Oaks: Sage Publications.
Johnson, F. L. (2008). Imaging in advertising: Verbal and visual codes of commerce. London and New York: Routledge.
Kress, G., & van Leeuwen, T. (2006). Reading images: The grammar of visual design (Second edition). London and New York: Routledge.
Lyons, J. (1997). Semantics. Cambridge: Cambridge University Press.
Ravikumar, T. (2012). A study on impact of visual media advertisements on women consumers buying behavior in Chennai city, International Journal of Multidisciplinary Research, 2(2), 2-27.
Riji, H. M. (2006). Beauty or health? A personal view. Malaysian Family Physician, 1(1), 42-44.
Wodak, R. (1996). Orders of discourse. New York: Addison Wesley Longman.
Wodak, R. (1999). The discursive construction of national identity. Edinburgh: Edinburgh University Press.
Zuraidah, D., & Lau, K. L. (2010). Fear factors in Malaysian slimming Advertisements. Paper presented at the 4th Global Conference: Fear, Horror and Terror Conference, Oxford, U.K.
Payame Yaghoot Medical health Journal, fourth year, No 35-39
)